Held in an inviting and inspiring studio space, a typical session is two hours. Each person or couple picks a design and using PAINT the TV step-by-step process, participants literally paint a clear canvas on a TV. And because each person has their own style and color choices, each work is completely original. “We want people to have a unique experience while creating something in the same way,” says Chelel. “This is a totally collaborative process. We are teaming up with a digital artist to create a painting.”
As artists work, they are encouraged to listen to their own music, escape from day-to-day life, and just focus on movement and color. Since each painting is done in stages, “you can never really see it until the end when we do the unveiling,” he says, but the look on the artist’s faces is priceless. Not only do people take home a cool piece of artwork + their own time-lapse video of them making it, they are taking part in an art movement.